Social commitment at our location in Safi, Morocco
20-year legacy of environmental stewardship
For almost 20 years, our subsidiary Ciments du Maroc has been active in the “Let our beaches smile” initiative in the Safi region. In 2019, numerous activities again took place at the beaches of Safi, Lalla Fatna, and Kouram Eddif in the context of the “Clean Beaches” campaign. Each of the three beaches has the “Blue Flag” certification, which marks beaches and marinas that meet sustainable tourism standards.
Promoting education and environmental awareness
With sports tournaments, games, and workshops, Ciments du Maroc called the beach visitors’ attention to environmental protection and other topics such as waste recycling, first aid, and ecologically sound behaviour during the 2019 summer season. Several thousand people participated at each of the events, which were offered by employees at the Safi plant of Ciments du Maroc as part of their voluntary commitment to society.